Gustavo Schneider

My name is Gustavo Schneider and I am an Assistant Professor of Marketing at the Franklin P. Perdue School of Business at Salisbury University.

My research investigates how consumers respond to numerical information in a diverse set of contexts, such as product packaging, assortment, probabilities and forecasting. I also have a second stream of research in which I investigate political campaign contributions.

My research has been published in the Journal of the Association for Consumer Research.