Research

Research Interests

My research interests include information processing and consumer choice. My first stream of research focuses on how different aspects of numerical judgment can influence decision making. Specifically, my dissertation examines how dynamic changes in numerical information influence consumer preferences and forecasting. For example, in my first essay I demonstrate how distinct numerical framings can be used in upselling contexts. In my second research stream, I investigate factors that influence small donor contributions to political campaigns.

Publications

Ince, Elise Chandon, Gustavo Schneider, and Robyn LeBoeuf (2020), "It Could Happen for Me... But How Good Can it Be? Investigating the Relationship between Scarcity Beliefs, Similarity, and Perceived Value". Journal of the Association for Consumer Research, 5 (4), 485-494. [link]

Schneider, Gustavo and Anastasiya Pocheptsova Ghosh (2020), “Should We Trust Front-of-Package Labels? How Food and Brand Categorization Influence Healthiness Perception and Preference”. Journal of the Association for Consumer Research, 5 (2), 149-161. [link]


Honors and Awards

  • AMA-Sheth Foundation Doctoral Consortium Fellow (2020)

  • Charles Coker Graduate Fellowship, University of South Carolina (2020)

  • TCR Grant (w/ Pureum Kim and Anastasiya Pocheptsova Ghosh), Association for Consumer Research (2019)

  • Promising Researcher Award, Moore School of Business Doctoral Student Association (2019)

  • Graduate Student Travel Grant, University of South Carolina (2019)

  • SPARC Grant, University of South Carolina (2018)

  • Best Master Thesis Paper Award, 5th ANPAD Marketing Meeting, Brazil (2016)

  • CNPq Scolarship Recipient, Brazilian Research Funding Agency (2013-2015)

  • Best Business Undergraduate Student, University of Vale do Rio dos Sinos, Brazil (2012)

  • Best Paper Award, 9th International Conference on Information Systems and Technology Management, Brazil (2012)


Under Review and Working Papers

Temporarily omitted.


Selected Work in Progress

Temporarily omitted.